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Electrical Engineering

General Interest Book Section 1

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FINANCIAL AND COST ANALYSIS for Engineering and Technology Management
Henry E. Riggs
466 pp., 1994
ISBN 0-471-57415-5   Wiley

This book gets project engineers and technical managers quickly on-line with the full range of financial and managerial accounting concepts they need to know to manage effectively. All the core accounting concepts are covered, from valuation, financial statement analysis, budget analysis, and cost accounting, to price-level adjustments, activity-based costing, and the role of compromises, estimates, assumptions, and omissions in accounting procedures.

Order No. GE-0670
$69.95


HIGH TECH, HIGH HOPE: Turning Your Vision of Technology Into Business Success
Paul Franson
296 pp., 1998
ISBN 0-471-23981-X Wiley

Crucial coverage for managers looking to separate technology reality from fantasy. Few beliefs are more deeply held by business executives than their faith in technology. They believe that technology alone has the power to increase productivity and competitiveness, lower costs, reduce head counts, and increase profits. High Tech, High Hope is a rosetta stone for managers who need to separate fantasy from reality. The book explores the technology strategies emerging from prominent companies and consultancies in different industries, and includes insight and analysis to help managers understand important trends and applications.

Order No. GI-0015
$27.95


IN SEARCH OF EXCELLENCE IN PROJECT MANAGEMENT:Successful Practices in High Performance Organizations
Harold Kerzner
288 pp., 1998
ISBN 0-471-29311-3 Wiley

This book discusses the changes that world class organizations have made to achieve excellence in project management. Learn how these organizations refocused to accommodate a projects-based approach and how they plan, budget, complete and assess their "mission-critical" projects. The implementation of project management ideas and methods is leading to more efficient service delivery and production, more accurate budgeting, greater profitability, and improved stockholder relationships world-wide, In Search of Excellence in Project Management shows how these benefits can be yours as well.

Order No. GI-0017
$29.95


INDUSTRY'S FUTURE: Changing Patterns of Industrial Research
Herbert I. Fusfeld
369 pp., 1994
ISBN 0-8412-2983-X   American Chemical Society

This book combines the data and analyses of research with the perspective and interpretive commentary of the practitioner. Dr. Fusfeld provides the reader with a grasp of the dynamic nature of industrial research, the influences that shape it, and its role in society. Factors that shape current industrial research, including the internationalization of R&D, declining defense expenditures, and the corporate environment, are covered. The author describes the globalization of industrial operation and the current and future challenges that globalization will bring. R&D managers; university, industrial, and government scientists, administrators, and managers; senior officers in international organizations; and policy officials in foreign governments will be interested in this book.
Contents: PART I - How Industrial Research Works - Nature of Industrial Research - Fruits of Industrial Research; PART II - Early Roots to Maturity - Origins and Growth to World War II - Expansion Features of 1950 to 1980; Part III - Factors Shaping Current Industrial Research - Linkages to External Technical Resources - Internationalization of R&D - Declining Defense Expenditures - Corporate Environment - Building a University-Industry Partnership - Government Policies and Programs; Part IV - Moving Ahead - Industrial Research Today - Present Challenges-Future Changes; References; Related Readings; Index.

Order No. GE-2014
$41.95


INSIDE THE TECHNICAL CONSULTING BUSINESS Launching and Building Your Independent Practice, Second Edition
Harvey Kaye
256 pp., 1993
ISBN 0-471-59719-8   Wiley

Enjoy professional independence and high income by starting and managing your own consulting practice. This new edition shows you what it takes to be a successful consultant with the marketing and self-management know-how that the author has accumulated over twenty years. Kaye gives you a behind-the-scenes look at the consulting field, showing you how to make contacts, market your services, write winning proposals and contracts, establish working client relations, and obtain professional licensing.

Order No. GE-0611
$44.95


ISA HANDBOOK OF MEASUREMENT EQUATIONS AND TABLES
W.H. Cubberly
375 pp., 1994
ISBN 1-55617-486-1   ISA

This Handbook contains information essential for the proper selection, installation, and use of measurement devices. It provides instrumentation engineers and technicians with a single easy-to-use resource of formulas and data related to measurement instruments.The book is divided into sections according to the physical property being measured. Each section gives important equations and definitions, unit conversion tables, and other useful graphs and look-up tables. An extensive index helps the user find information quickly.
Contents-Pressure, Flow, Temperature, Humidity and Moisture, Viscosity, Electrical, Radiation, and Level Measurement. Units of Measurement.

Order No. GE-1320
$68.00


JAPANESE/ENGLISH GLOSSARY OF SCIENTIFIC AND TECHNICAL TERMS
Louise Wantanabe Tung
1,150 pp., 1992
ISBN 0-471-57463-5   Wiley

Here is a quick-access science glossary for researchers and practitioners in a diverse number of fields-from chemistry, textiles and ceramics to electronics and biotechnology. Stress has been laid on defining terms which are in the Japanese vernacular (as distinct from imported words.) Covering 120 subject categories, the breakdown of terminology by field ensures the Glossary's usefulness to a broad scientific and engineering audience.

Order No. GE-0606
$99.95


LOGISTICAL EXCELLENCE It's Not Business as Usual
D.J. Bowersox, P J. Daugherty, C.L. Dr÷ge, R.N. Germain, and D.S. Rogers
246 pp., 1992
ISBN 1-55558-087-4  Digital Press

Written by one of the nation's top authorities on logistics management in the U.S., this volume shows why logistics must play an increasingly critical role in overall corporate strategy in the coming years, and why its managers must learn to better manage change.
Using a continuous, action-oriented case study of a logistical manager at work, extensive coverage of Electronic Data Interchange in the logistics process, and supporting statistical evidence. The book shows managers how to improve logistical competency within their organizations and emphasizes the development of strategic alliances to increase corporate speed and quality.

Order No. GE-0804
$38.95


MANAGEMENT OF R&D ORGANIZATIONS Managing the Unmanageable
R.K. Jain and H.C. Triandls
336 pp., 1996
ISBN 0-471-14613-7   Wiley

If you're managing R&D activities, this book will help you develop the skills you need to increase research productivity and excellence in your organization, and thereby foster funding support. Included is a wealth of information on essential topics in R&D management, as well as hands-on instructions for applying specific techniques on R&D projects.

Order No. GE-0614
$49.95


MANAGEMENT OF TECHNOLOGY AND OPERATIONS
Gehani, R. Ray
456 pp., 1998
ISBN 0-471-17906-X Wiley

Written in an interesting, highly accessible style, this book identifies and analyzes in depth the six key sources of competitive advantage--from research and production automation to market understanding and effective people--which will determine whether a company will survive in the short-term and whether it will thrive in the long-term. Departing significantly from the dry, academic tone which has typified previous books on this subject, the author employs a guiding metaphor of the company as a high performance six-cylinder engine, wherein each cylinder works together toward sustainable advantage.

Order No. GI-0023
$79.95


MANAGING INNOVATION AND ENTREPRENEURSHIP IN TECHNOLOGY BASED FIRMS
Michael J.C. Martin
402 pp., 1994
ISBN 0-471-57219-5   Wiley

Managers are shown how to develop efficient, highly productive work systems guaranteed to maximize any high-tech firm's competitive edge. Provided are a host of proven tools and techniques for developing saleable new products-from digital watches to nuclear subs-and getting them to market in a timely, cost-effective manner.

Order No. GE-0676
$69.95


MANAGING PROJECTS WITH MICROSOFT PROJECT 98: For WindowsTM
Gwen Lowery and Rob Ferrara
384 pp., 1997
ISBN 0-471-29253-2 Wiley

Written by Microsoft® insiders, this concise guide leads you step by step through key project management stages, explores multiple ways to tailor Project '98 to your specific use and explains how to effectively manage multiple projects. Combining job-tested project management strategies and the full features of Microsoft® Project '98 this unique resource helps you schedule and manage every project on time and within budget.

Order No. GI-0018
$34.95


MCGRAW-HILL HANDBOOK OF ESSENTIAL ENGINEERING INFORMATION AND DATA
Ejup N. Ganic and Tyler G. Hicks
1072 pp., 1991
ISBN 0-07-022764-0   McGraw-Hill

A mammoth collection of essential information, data, and design methods from each of the key engineering fields.

Order No. GE-1004
$99.50


MORAL CALCULATIONS Game Theory, Logic, and Human Frailty
Laszlo Mero
300 pp., 1998
ISBN 0-387-98419-4 Springer-Verlag

In the fascinating and astonishing book, Hungarian mathematician Laszlo Mero shows how John von Neumann's game theory lets us understand how such bidding dilemmas arise, and how to act rationally and ethically when they do. He analyzes the famous Prisoner's Dilemma; the game of Chicken (played with cars in Rebel without a Cause), where logic proves that the rational strategy is to be irrational; how to be kind to your lover through game theory; when the Golden Rule works and when it leads to disaster; as well as life situations ranging from doorway etiquette to nuclear arms races. There really is mathematics of ethical behavior, and this delightful book is the ideal guide to it.

Order No. GI-0024
$27.00


ON THE PRACTICE OF SAFETY
Fred A Manuele
268 pp.
ISBN 0-442-01401-5   Van Nostrand

This book provides readers with perceptive insights on the fundamental principles and practices that have formed the practice of safety as a discipline. The book also challenges long-accepted premises and encourages you to seek more productive solutions for the issues ahead. Beginning with the expert views of the author and noted safety professionals on changes coming in safety in the next decade, this book gives you an understanding of vital issues, including: - a basic definition of the safety profession, - incident investigation - the significance of ergonomics and - the critical role of design processes on safety, health and the environment.

Order No. GE-1209
$46.95

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